As social media blossomed with the advancement of technology, the anti-social media population kept pace trying to at least slow its ever growing popularity. This group of intense protestors includes Pawel Kuczynski, an artist who often creates works of art that challenge issues in American culture. In this piece, Kuczynski speaks to social media lovers and utilizes familiarity as well as coloring and juxtaposition in order to emphasize the reality of what social media really does to a person's life: it can inhibit a person from truly experiencing all life has to offer. A man is portrayed looking through a viewfinder shaped like an "f", which the audience quickly recognizes as the Facebook logo. The audience can also connect the room the man is standing in is similar to that of a jail cell, with its metal bar windows and steel walls. The artist deliberately has the wall open from the cell, so it is clear that the man is so absorbed in the social media and seeing the world through its lens that he does not take advantage in the fact that he can go out and experience it for himself. The monochromatic coloring of the jail cell in contrast to the bright and welcoming colors of the outside environment have the audience thinking, "he is really missing out on that beautiful world outside social media." By placing these two different environments in juxtaposition, it emphasizes the stupidity and ignorance of the social media user because simply a few steps away outside his cell is a completely different and frankly better world. Pawel Kuczynski expertly exposes the dangers of social media in that it can truly hold a user back from living life to the fullest through familiarity, contrasting colors, and juxtaposition.
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