The World Wildlife Foundation, or WWF, interestingly attacks the belief of humans that only the adorable animals are worth saving in this advertisement. When people hear the term "endangered species", one of the first animals to come to mind is most like a tiger or a panda, one of the more appeal species, rather than, say, the Dodo bird. Pandas are known for their cuteness as well as their status of endangerment, which is why they are one of the main species to receive donations at the WWF, an organization dedicated to helping the wildlife of the world, especially the endangered species, not only survive but thrive as well. However, in this ad, WWF is taking a stand against that to the general public or anyone willing to donate or take action by essentially saying, "Just because other species may not be as 'adorable' as the panda, they deserve just as much help". The WWF accomplishes that through juxtaposition and appealing to pathos. The initial placement of the "panda" in the center compared to the other sea creatures surrounding it speaks volumes. It allows the audience to see the issue at hand, because some people may instinctively think, "Well, yeah, I'll help the panda, but what on Earth are those things?" This is precisely the reaction the WWF wants in order to show the audience that is the exact issue at hand. This is a work of satire because it is forcing the audience to realize the error of their ways in the hopes of changing their actions. To accomplish this, the piece also appeals to pathos, making the audience feel guilty for only donating to the pandas (or a species like it) and unintentionally ostracizing the other species. Hopefully, this public service announcement will help the world's citizens see the error of their natural instinct to help the cutest species and broaden their helping hand to the other species of the world.
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